History of Decision Making in Publishing
For many centuries the entire publishing industry has relied upon the subjective and emotional opinions of its decision makers. Someone would read your book and tell you based on their “experience” and their gut feeling if they thought your book had a chance in the market. If they believed enough in that gut feeling – they would publish you. You can probably imagine how those “decisions” turned out. Maybe flipping a coin would have been more efficient. I’m just joking… or maybe I’m not?
Let me give you a short recap: Harry Potter was rejected by 13 publishers, Twilight by 14, Carrie by Stephen King was refused by 30 publishers. This is just the tip of the iceberg of thousands of more unfair rejections. I guess those publishers now wish they had flipped a coin rather than going with their gut. The list of their mistakes is huge. If you’re interested you can find a long list of unfairly rejected books here. Unfair decisions such as those caused publishers to miss out on great opportunities and made thousands of talented authors feel hopeless.
The Future: Fair publishing based on objective decisions
We created Inkitt with the mission to make publishing fair and objective. Who are we or any editor in the world to judge whether your book is worth publishing? We don’t think that we or any so-called “expert” is in a position to judge your work. Authors should not have to convince anyone but their readers. You write your book FOR your readers and the most important factor is whether you readers like it. That’s what we measure at Inkitt.
Inkitt makes objective data-driven decisions
At Inkitt we are building artificially intelligent algorithms that analyze reading pattern data and reader engagement levels. This enables us to make objective and data-driven decisions on whether a story has the potential to become a bestseller. This is all based on the behaviour of your readership – even if you only have a few readers in the beginning. No subjective expert opinion involved. Our long-term goal is to be able to predict bestsellers with a 99,99% statistical significance based on reading data.
How to get published with Inkitt?
All you have to do is to write and post your story on Inkitt. If your story performs well and your readers love it, we can detect it even with a small readership. We will then publish your eBook, promote it, and get a deal with an A-list publisher for your print version. Find more details here: Get Published with Inkitt.
Sky Riders Series by Erin Swan
During our Hidden Gems writing contest we discovered the novels The Rising Sun and Bright Star by Erin Swan. It is a high-action young adult fantasy series filled with dragons, friendship, love, and war. Our algorithm was reporting phenomenal metrics. We quickly got in contact with Erin and had a deal signed within 24 hours. We’re now preparing her spotlight. You’ll hear more about it soon.
Since this blog post was published we’ve decided to publish most of our books in-house. This allows for more flexibility, and we have found it to be a more successful method for us and our authors. Here is a post about how we publish our books.
Regarding Erin Swan’s Bright Star: we’ve successfully signed a co-publishing deal with Tor Books (MacMillan) and based on latest news from Tor, the book is launching Summer/Fall 2018.