When it began he never thought his ideas would ever get so much attention. It all started with his post about Putin’s new girlfriend. Although, he wrote it with no deep intentions, it led to unexpected events that changed his life for the next twenty-five years. Actually, it starts a bit before that, I suppose, because he already had a following at that point.
It was a relaxed Sunday. Yulian was at home that weekend, watching TV and surfing the web. Not all that different from his usual weekends. On Techcrunch there was an article announcing that Tumblr was acquired by Yahoo for a billion dollars. Of course a billion. Those startup kids seem to value everything with a billion nowadays, he thought. Wondering, how long would it take before a billion’s not enough, and they start using trillions just to make themselves sound better?
There are over 250 million blogs hosted on Tumblr, it said in the article. While reading that article he started really thinking about how many people are writing blogs now, running legitimate businesses and making cash hand over fist. He had never actively thought about having his own blog. He was a tech junkie but writing had never really been his thing.
Tumblr was easy to set up, so he started went ahead and registered. He knew he had to have something catchy before anybody would read his posts at all. Thinking seriously now, he put the pack of chips aside and started getting the old gears shifting. I could start a blog of funny cat pictures. That would work, he started brainstorming. I’ve lost days on blogs like that—but then again, bad idea. There are millions of other cat blogs. What about celebrities? No, that wouldn’t work either. I’d need to travel around the world and be the first person to shoot a celebrity doing something worth writing. Besides, the chances of catching that perfect moment are so low.
Never mind, he told himself, staring at the empty blog title box. He still had one pepperoni pizza in the refrigerator that captured his thoughts. Leaving the tab open, he hauled himself off the sofa and shuffled into the kitchen, putting the whole idea out of his mind.
It wasn’t until a few hours later that a bolt of lightning struck. Well, not an actual lightning bolt, a metaphorical one, a big hit right to the lightbulb on top of his head. In the bathroom. ”I don’t have to tell the truth on my blog! I could just create fake exciting news!” he whispered cheerfully.He immediately finished wiping and headed back to the sofa. He had work to do.