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Writing Advice

By Annabelle McCormackSeptember 7, 2021

You’ve got your brand and goals. You’ve set up a website. What’s more, you’ve got your social media strategy down. These were the steps for setting…

Writing Advice

Book Marketing Amid a Pandemic

By Jaclyn PaulApril 7, 2020

If you’re anything like me, the COVID-19 pandemic has raised some questions about your book marketing strategy. Self-help writers might wonder how to stay relevant, yet…

Writing Advice

How to Develop a Promotional Strategy for Your Book

By Jaclyn PaulJanuary 7, 2020

No matter how you publish your book, you need a promotional strategy. Indies take this for granted, but even if you have a big publishing house…

Writing Advice

Book Postcards 101

By Jaclyn PaulOctober 15, 2019

Book postcards are an excellent way to make new connections and promote your book. You can use them in a variety of settings: Slip a postcard…