No matter what avenue you choose to pursue with publishing (traditional, indie, hybrid, serialized), unless you’re publishing with the goal of handing out copies to friends…
Whether you pursue traditional or indie publishing, in this day and age you’ll find that the majority of the marketing work for an author’s book lies…
The concept of an author brand is hardly new. Before the internet, writers still maintained snail-mail-based fan clubs and newsletters. They made the television and radio…
If you ask for writing business advice, you’re going to hear platform, platform, platform. Publishers expect fiction and nonfiction writers alike to cultivate a following before…
Does the idea of “author branding” make you groan, or is it just me? “Branding” sounds like something evil corporate titans do to make people buy…