{"id":313,"date":"2021-01-02T09:31:43","date_gmt":"2021-01-02T09:31:43","guid":{"rendered":"http:\/\/s831831266.inkitt.de\/?p=313"},"modified":"2021-01-22T13:41:33","modified_gmt":"2021-01-22T13:41:33","slug":"lauren-burns_creative-content-director-inkitt","status":"publish","type":"post","link":"https:\/\/s831831266.inkitt.de\/lauren-burns_creative-content-director-inkitt","title":{"rendered":"Meet: Lauren Burns \u2013 Creative Content Director at Inkitt and Co-Founder of Galatea"},"content":{"rendered":"

Lauren is our Creative Content Director and Co-Founder of the “Galatea” application. Learn more about significant strategic decisions she was part of as well as her unique role at Inkitt!<\/h2>\n

When Lauren Burns joined the Inkitt team over four and a half years ago, she didn\u2019t know where the journey would take her, only that it checked off several boxes on her \u2018ideal job after university\u2019 checklist. Specifically, she\u2019d be able to work with books and travel to Europe.\u00a0<\/span>Her first role at Inkitt was in marketing, an area about which she knew little but was very happy to learn. Later, Lauren joined the publishing team, where she was able to work on actual story content.\u00a0<\/span><\/p>\n

From the user’s perspective, Inkitt\u2019s writing platform allows writers to upload their work and readers to engage with it. In the background, data is collected on that engagement, enabling the publishing team to determine which stories warrant a publishing contract. Early on, when Lauren joined the company, all of Inkitt\u2019s books had to be published on other platforms. Once that happened, Inkitt no longer had access to useful data on their books. \u201cFor a data-first company, we wanted the data after publishing. Otherwise, we\u2019d have no idea who was reading the book, if our marketing was working, or even if we were getting the right books to the right readers.\u201d<\/em><\/span><\/p>\n

 <\/p>\n

It became increasingly clear to Lauren, and to Inkitt\u2019s founder, Ali Albazaz, that they had an opportunity to create something new \u2013 something revolutionary in the publishing world.<\/em> <\/strong><\/p><\/blockquote>\n

\nLauren, Emma, and Ali put their heads together to brainstorm. What if Inkitt developed its own commercial platform and could continue to track reader habits and engagement? Further, what if that commercial platform offered an updated reading experience for the 21<\/span>st<\/span> century? Out of this collaborative effort, the Galatea<\/a> application was born in addition to the Inkitt platform.\u00a0<\/span><\/p>\n

Not only is Galatea Inkitt\u2019s own publishing platform, allowing the company to retain all data on reader behavior, engagement, and marketing strategy successes, but it also offers a unique, immersive reader experience. As the app evolved, user feedback and response was integral to its development. \u201cWe wanted to know what features the readers liked, didn\u2019t like, and why.\u201d\u00a0<\/em><\/span><\/p>\n

The Galatea app revolutionized Inkitt\u2019s entire publishing process. Because the publishing team can now evaluate reader behavior after publication, using a concept they call story intelligence, Inkitt novels are not static after they are published. \u201cWe\u2019re able to collect data on what readers love about the stories and why. Or, we can determine what isn\u2019t working for them and make adjustments. We\u2019ll run A\/B tests, and the strongest performing version of a story becomes the newest version.\u201d<\/em>\u00a0<\/span><\/p>\n

With Galatea up and running, Lauren\u2019s current day to day work varies. She\u2019s the person responsible for story content, processes, and the team behind Galatea. Sometimes she spends the day working with the data science folks, and sometimes she\u2019s negotiating contracts with writers. Mostly, though, she\u2019s managing the story content itself. This means participating in storyboarding sessions, attending editorial meetings, listening to pitch reviews, and working on story revisions. It\u2019s creative, interesting, and exciting work.\u00a0<\/span><\/p>\n

The company is growing quickly, with a vision for the future that is ambitious and exciting. Much of Inkitt\u2019s current story content is in the romance genre, a popular one among readers and writers alike. But, they\u2019re expanding. Sequels to blockbuster books are also being written rapidly, like popular television series. \u201cWe\u2019re going to need series managers, and we\u2019re going to need people who are experts in particular genres.\u201d<\/em>\u00a0<\/span><\/p>\n

As someone who has been with Inkitt for several years, and has been an integral part of the company\u2019s evolution, Lauren\u2019s favorite part of the job is working with authors.<\/span><\/p>\n

\u201cSome of these amazingly diverse writers may never have had their work published if not for Inkitt, and I have the privilege of working on their content.\u201d<\/em><\/strong><\/p><\/blockquote>\n

 <\/p>\n

Thank you for being part of our journey, Lauren!<\/p>\n

At Inkitt, we believe that every author in the world should have an equal chance to succeed. That\u2019s why our mission is to discover hidden talents and turn them into globally successful authors. Join us on our mission and start the next chapter of your career with us!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lauren is our Creative Content Director and Co-Founder of the “Galatea” application. Learn more about significant strategic decisions she was part of as well as her unique role at Inkitt!<\/p>\n","protected":false},"author":1,"featured_media":520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[1],"tags":[11,20,10,21,13],"acf":[],"aioseo_notices":[],"yoast_head":"\n