Chapter 1
As an eCommerce seller, you want to get your products in front of as many people as possible, and that’s where promoted listings come in. Promoted listings are a type of advertising offered by online marketplaces that give your products more visibility. In other words, they’re a way to put your products at the top of the search results, making them more likely to be viewed by potential customers. If you’re looking for inspiration and best practices for how to run a successful promoted listing campaign, look no further than these real-life success stories.
Case Study #1: The Handmade Soap Company
The Handmade Soap Company is a small artisanal soap maker based in Ireland. They sell their products on Etsy, and in 2019, they began experimenting with promoted listings. Over the course of six months, they increased their budget threefold, going from a $1 daily budget to a $1,500 daily budget. This boosted their sales by a staggering 387 percent, and they also saw their return on ad spend (ROAS) increase from 4.36 to 6.98. These results demonstrate the value of not being afraid to invest in your promoted listings, as long as you’re tracking your metrics and seeing positive returns.
Case Study #2: Upcycled Creation
Upcycled Creation is another Etsy seller that started using promoted listings in 2018. Their specialty is repurposing discarded items into one-of-a-kind home decor. They made a concerted effort to optimize their listings, including adjusting their prices and titles, before launching their promoted listing campaign. This led to a 77% increase in sales over six months, and an impressive ROAS of 25.23. Upcycled Creation’s success underscores the importance of putting effort into your listings before turning to advertising.
Case Study #3: Happy Earth Apparel
Happy Earth Apparel is a sustainable clothing brand that sells on both Etsy and Amazon. In 2018, they launched a promoted listing campaign on both platforms, and within six months, increased their sales by 546%. They also boosted their ROAS from 1.46 to 5.24. To achieve these results, they focused on achieving maximum visibility by bidding on broad keywords, such as “eco-friendly,” and targeted both desktop and mobile devices. This campaign is an excellent demonstration of the potential reach of promoted listings, especially when utilized across multiple platforms.
Case Study #4: Aroma Outfitters
Aroma Outfitters is a company that sells essential oil diffusers and accessories through Amazon. In 2020, when the COVID-19 pandemic was causing disruptions and fluctuations in online shopping behavior, they took a risk and doubled their promoted listings budget. This decision led to a staggering 3,378% increase in sales over a six-month period, and their ROAS skyrocketed from 1.07 to 10.93. Aroma Outfitters’ story shows that taking calculated risks can pay off big time, especially when the market is in flux. Get more info, https://www.eziosolutions.com/native-advertising
Conclusion:
Promoted listings are all about getting your products in front of more people, and these case studies prove that they can be incredibly effective at driving sales and boosting your ROI. Whether you’re a small handmade soap maker or a large sustainable clothing brand, you can learn valuable lessons from other businesses that have succeeded with their promoted listing campaigns. Don’t be afraid to experiment, invest in your campaigns, and adjust your strategies based on your metrics to see the best results for your eCommerce business.
