Praytell
You know how some companies start in garages or basements? Well, we started in a Brooklyn office with a couple of laptops and a ton of caffeine.
We didn’t have a fancy launch party or a big funding headline—just a belief that storytelling could be better, bolder, and actually meaningful. Back then, we were a small crew figuring out what it meant to be a creative PR agency and a creative marketing agency that didn’t play by the usual rulebook. There were late nights, imperfect but passionate pitches, and a whole lot of heart behind every client win (and lesson learned).
That scrappy start? It set the tone for everything we’ve built since, so here’s how it all unfolded.
Where it All Began…….
Back in 2013, we planted the seeds for Praytell in a Brooklyn office that was more grit than glam. There wasn’t a big launch party or sleek investor pitch—just a few of us, a whole lot of ambition, and a shared frustration with the way traditional PR worked. We weren’t seeing the kind of creative public relations or bold, honest storytelling we believed brands needed, so we built the kind of creative communications agency we wished existed.
Of course, the early days were chaotic (understatement). Juggling everything from pitching clients to building decks at 2 a.m. But every scrappy win gave us fuel to keep going.
The Services Praytell Offers
Public Relations Strategy We’re not your typical public relations agency. We go beyond the press release grind and focus on real storytelling—creating narratives that resonate with the audience. From earned media to creative pitches, we build buzz that feels natural and impactful.
Digital Marketing Integration PR was just the beginning. As brands needed more, we expanded our services to integrate digital marketing with social media, content creation, and strategic campaigns. It’s about creating a lasting impact, not just checking off boxes.
Influencer Marketing We don’t just throw products at influencers and hope for the best. Our influencer campaigns are thoughtfully crafted, built on genuine relationships, and designed to align with your brand values to produce meaningful engagement.
Creative Communications & Branding At the heart of everything we do is storytelling. Whether it’s branding, campaign visuals, or web copy, our team ensures that each piece reflects the essence of your brand and resonates with your audience.
Social Media & Digital Strategy We understand the digital space. From TikTok trends to long-form content, we’ve honed our strategies to help clients gain visibility and engagement on social platforms, turning followers into loyal fans.
How We Do What We Do
Strategic Approach We make sure our creative ideas actually work. Our strategy blends bold, imaginative concepts with clear goals. It’s about finding that sweet spot between creativity and results. Whether we’re pushing a brand or running a digital campaign, we make sure it has purpose behind it, so our clients not only look good but get noticed.
Collaboration
We’re big believers that the best ideas come from a bunch of different brains working together. No matter your title or how weird your pitch might sound, your voice matters here. We bounce ideas around, give each other honest (and kind) feedback, and aren’t afraid to get a little messy with the creative process. It’s not just teamwork—it’s actual collaboration, where everyone’s in it together and rooting for each other.
Data & Analytics
Look, we love being creative, but we’re not just winging it. Behind every campaign is a bunch of smart, nerdy stuff like engagement metrics, web traffic, and all those graphs that actually tell us what’s working. We don’t rely on gut feelings—we let the numbers guide us. That’s part of why we’ve become a go-to public relations agency in New York. Smart plus creative? Yes, that’s our thing.
Passion Projects
Client work pays the bills, sure, but the stuff that really lights us up? That’s when we get to use our skills for something bigger. We’re all about jumping into pro-bono projects, backing nonprofits, and getting behind causes that matter. Not because it looks good (though it does), but because it feels right. It’s our way of giving back, doing work with heart, and maybe, just maybe, making the world a little better than we found it.
Milestones and Successes Along the Way
We’ve come a long way from our Brooklyn roots! As a public relations agency in New York, we’ve expanded our footprint, growing from a small office to multiple locations across the U.S. (San Francisco, LA, Chicago...you get the idea).
Some of our proudest moments include:
Awards and Recognition- We were named PRWeek’s “Small Agency of the Year” and recognized as one of the “Best Places to Work.” Not bad, right?
Revenue and Client Growth- We’ve scaled up revenue, serving big-name clients like Dick’s Sporting Goods, JBL, and Nutanix—no small feat.
Key Campaigns- From launching high-impact campaigns to redefining brands, we’ve executed work that’s put us on the map as a creative PR agency with a solid reputation.
We didn’t get here by accident. Every milestone has been earned with a lot of grit, creativity, and dedication!
The Awesome Brands We’ve Worked With
At Praytell, we’ve been lucky enough to team up with some pretty incredible brands across all kinds of industries. Here’s a peek at how we’ve helped a few of them rock their respective worlds:
Lifestyle- We’ve helped Casper make waves with their sleep products through creative PR and content that built buzz and connection.
Tech- With Nutanix, we brought their tech story to life, driving media attention that helped them stand out in a crowded market.
Beverages- For JBL, we ran campaigns that got their audio gear noticed, sparking social buzz and increasing brand visibility.
Retail- We partnered with Dick’s Sporting Goods to enhance seasonal campaigns, boosting both engagement and sales.
Know that this is just the tip of the iceberg. We’re constantly working with new brands and making cool stuff happen for them, one project at a time.
Where Praytell Stands Today and What’s Next
Current Position So, where does Praytell stand now? Well, we’re proudly established as a top-tier public relations agency in New York, known for blending creativity with results. We’re not just playing in the PR game—we’re reshaping it, setting trends rather than following them.
Looking Ahead The future? Oh, it’s looking bright! We’re expanding our services—think deeper into digital marketing and new creative formats. We’re also eyeing fresh markets and evolving to keep up with the ever-changing digital world. Stay tuned, it’s gonna be exciting.
The Best is Yet to Come
And that’s where we’re at right now—continuing to break boundaries, deliver bold campaigns, and help brands tell their stories in ways that matter. As we grow, we’re more excited than ever to keep pushing the envelope. Big things are coming, and we’re ready to take on the future, one creative project at a time.
Want to join the journey or see what we can do for you? Let’s chat and make some magic happen.
