Chapter 1
Coffee
{kof-ee}
Sweet magical nectar granted to us mere mortals to run the world.
Who we are:
“Without my morning coffee, I’m just like a dried up piece of goat.”
J.S. Bach
I there! How’d you do? Allow me to introduce myself: my name is Elzabé Shields. I am a wife, business owner, fun lover and hot momma to my beautiful little cute-as-a-button girl, Abigail and a tiny pink foot on the way.
I am not your average coffee snob. I believe coffee is the most important meal of the day. I am crazy about the insane flavours of coffee, and the odd five minutes in coffee shops, who isn’t? I am better acquainted with that magical feeling that the first sip of insanely good coffee gives you, that sip before you rush off to change a diaper, meet a deadline or attend your next meeting.
I love my family, I love meeting new people, I don’t accept any limitations to my life and I am crazy about coffee. These are the things that gave rise to a superstar being born: crazygoatcoffee.co.za.
Where the name comes from:
The name crazygoatcoffee.co.za originates from the story of Kaldi, a 9th century Ethiopian goatherd who supposedly discovered coffee after seeing his goats become excited when snacking on the beans of the coffee plant. I thought the name very fitting as I was looking for something a bit “crazy” in the sense that I too could dare to build something different and something fun that could take me to places I never thought I could go. I wanted to work on something that I enjoyed and had a passion for and that is within the growing market sector. After much research and many cups of coffee in many interesting coffee shops, I realized that it was under my nose. Literally. Crazygoatcoffee.co.za was born.
My journey with coffee began many years ago. On a freezing winter’s morning, I decided to venture into a franchise coffee shop to explore what coffee restaurants have to offer. “Coffee, please.” I said. “Wha’s tha’, mam? Americano, Latte, Hazelnut Smachachino… wha’ coffee you want?” Big-eyed, I reversed out of the shop having bought only tepid bottled water instead. I vowed never to not know coffee again. The journey began.
Therefor- without further ado: may your coffee kick in before reality does! Make yourself at home, kick back and relax. Let me entertain your tastebuds.