Jen Borror

I’m Jen Borror, owner and illustrator behind Hoot Design Studio, based in York, Pennsylvania. I specialize in custom illustration and packaging design for brands that value authenticity, craftsmanship, and personality. My work is rooted in the belief that the strongest brands are built by hand—not shortcuts. Every project starts with thoughtful, hand-drawn artwork designed to tell a story and create a lasting connection. I bring a wide range of illustration styles to the table, including pen and ink, engraving-inspired linework, bold color blocking, pattern design, and richly detailed digital paintings. This versatility allows each brand to have a look that feels intentional, distinctive, and truly its own. My primary focus is packaging design, with extensive experience in cosmetics and beauty, craft beer labels, and food & beverage. Whether it’s a shelf-stopping beer can, a refined cosmetic box, or a bold food package, my goal is always the same: create artwork that feels human, memorable, and built to stand out in a crowded marketplace. If you’re looking for illustration that feels crafted—not copied—you’re in the right place.